KlooN

In the interactive installation Kloon (Clone) you can create compositions with images of yourself standing in front of a large video screen, You can effortlessly multiply yourself and decide with each copy whether you want to be placed in front or behind it. Thus, alone or together with your friends, you can ‘clone’ a beautiful composition, a freaked-out work of art or a gigantic group photo.

Clone brings together several important themes of our time. First, the question: can what we see as an image still be trusted, is the image real? Second: the selfie culture. Why do we enjoy seeing ourselves in pictures and how do we behave to make that picture as perfect as possible? And third: how malleable is life? For instance, is it wise to start cloning? These are serious themes that the catchiness and game element of this installation makes you almost casually undergo.

KlooN was made for the Children’s Biennial at the Groninger Museum. “A biennial, large-scale, festival-like event. What is special about the Children’s Biennial are the interactive art installations for a young target group, inviting them to make, do and marvel together. What is unique about this project is not only the top-notch art, but also the process. In fact, children are involved in the making of the exhibition.” (Groninger Museum website)